Introduction

Ecuadorian flowers are determined to be the best in the world for their incomparable beauty and quality. The geographic location of Ecuador has allowed to have micro climates and an attractive luminosity that provide unique characteristics to the flowers such as: thick, vertical, long stems, of varied sizes and shapes, extremely vivid colors and with greater durability after being cut.

In addition to the natural virtues of Ecuador, technological and infrastructure aspects have been added that guarantee a long duration of the floriculture industry in the global environment.

The floricultural activity in our country already has many years in the market, and thanks to this trajectory has gained international prestige, consolidating in countries like Italy, Spain, USA, Russia, Holland, Germany, among others, also allowing to activate and expand the market.

Floriculture in Ecuador is of great importance for the economy and for society, since it generates resources for the country, and on a global scale it has managed to position itself as one of the first exporters of Flowers.